Has Apple Lost Their Liberal Arts Edge?

Has one of the world’s most famous companies lost its touch?

Fast Company’s Drake Baer echoes tech blogger Ben Thompson’s argument that Apple, the company that asked us to “Think Different,” has “lost its connection to the foundations of critical thinking – the liberal arts.”

Apple’s Steve Jobs strove to connect technology with the liberal arts to create better products than their competition:

“It’s in Apple’s DNA that technology alone is not enough. That it’s technology married with liberal arts, married with the humanities that yields us the result that makes our hearts sing.”

Since Jobs’ passing, critics such as Thompson have proposed that Apple has lost their humanities’ touch, focusing more on “speeds and feeds” than story (enter liberal arts and the humanities) – the piece that helped Apple understand and so well serve their customers.

Full story by Drake Baer at Fast Company.